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My Top 5 Best Promo Video Ideas for Small Businesses
Promo Video Idea #1
Short Teaser Trailer Promotional Video
The Teaser Trailer style promotional video is great for building hype and suspense leading up to a product launch or an event. They are often short videos which only give the viewer enough information to get excited and curious for more!
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Promotional Video Idea #2
The Story Promotional Video
The story promotional video is one of my favorites because they are fun to make and because they can build such great rapport with your viewers.
It is where you make a promotional video that tells the story of your business. The story of where you were before you created your product, what inspired you to create it and where you are now that you have it.
Using the story promotional video idea you can convey the unique value of your product, without sounding sales'y whilst also building deep rapport with your audience.
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Promotional Video Idea #3
Testimonial Video
Testimonial Videos are often overlooked. However many marketers believe that testimonial videos give them the best return on investment.
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Promotional Video Ideas #4
How to / Demo Promotional Video
Research show that consumers are 73% more likely to make a purchase after watching a promotional video that explains how your product or service works.
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Promotional Video Idea #5
The Video Sales Letter
The video sales letter is the holy grail of promotional video ideas. It is a work of art for businesses.
Video Sales Letter promotional videos use compelling sales copy, powerful testimonials, emotive images and music and logical reasons to move your customer to take action and make a purchase.
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